por PRGN Admin | 9 Abr, 2018 | Relación con medios, PR Tips & Trends
With earned media playing an increasingly important role in content-sharing, media relations remains a crucial element of public relations. But media pitching is highly challenging. Some surveys suggest that 95 percent of pitches never get a media response. Here are...
por PRGN Admin | 4 Abr, 2018 | PR Agency Interviews
Name: Brianne Murphy Miller Title: Director PRGN agency: Landis Communications Inc Location: San Francisco, USA Years at the agency: 20 years (!) 1. What did you do before PR? : I’ve worked at start-ups (all failed – very Silicon Valley), publishing...
por PRGN Admin | 2 Abr, 2018 | Crisis Communications, Relación con medios, PR Tips & Trends, Public Relations, Reputation Management
We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in the headlights” or...
por PRGN Admin | 27 Mar, 2018 | Crisis Communications, Public Relations, Social Media Marketing
Just as social media has changed everything about communications and marketing, it’s taken the practice of crisis management to new heights. The immediacy of channels such as Twitter, Facebook, Instagram and others make managing a crisis even more difficult,...
por PRGN Admin | 20 Mar, 2018 | PR Agency Interviews
Name: Nick Miles Title: Senior Consultant PRGN Agency: Cabinet Privé de Conseils Location: Geneva, Switzerland Years at the Agency: 6 years, 9 months 1. Where did you grow up?: Philippines, Hong Kong, Zimbabwe, Japan, UK, and Singapore. 2. Why did you move to Geneva?:...
