por PRGN Admin | 5 Mar, 2018 | PR Tips & Trends, Public Relations
Having been in the public relations business for nearly three decades, I’m often asked by business associates why and how to find the right PR firm for their needs. So, just like BuzzFeed, we’ve compiled some easy-to-read lists for you. My colleague Alison Bailin at...
por PRGN Admin | 1 Mar, 2018 | PR Agency Interviews
Name: Mark Hazlin Title: Senior Vice President PRGN Agency: Xenophon Strategies, Inc. (Washington, DC, USA) Xenophon Strategies is a full-service strategic communications firm based in Washington, DC, specializing in PR, public affairs, and crisis response. Years at...
por PRGN Admin | 27 Feb, 2018 | PR Tips & Trends, Public Relations
“Dead ones live longer” is a common phrase – and indeed, it applies also to pr. The question is not if the press release in general is dead but much more how to make it a vivid, compelling and fruitful part of your toolbox. The starting point is of course: Who should...
por PRGN Admin | 19 Feb, 2018 | PR Tips & Trends
Video remains a sizzling hot medium for storytelling. Organizations of all sizes and industries are using it to tell their brand story. Some companies produce video in-house; others turn to specialized video production companies for help. But no matter how it gets...
por PRGN Admin | 12 Feb, 2018 | PR Tips & Trends
Different people have different interpretations of what brand building means. Sadly, many equate advertising campaigns or logo changes to branding exercises – which only scrapes the surface of holistic brand building. Instead, brands must be built enterprise wide and...
