por PRGN Admin | 19 Oct, 2015 | Crisis Communications, Current Events
By now, most people are aware that Volkswagen’s image has taken a severe hit over the past month, when it was revealed that the automaker had installed technology in its cars that could “cheat” emissions tests. VW admitted that worldwide, 11 million cars that run on...
por PRGN Admin | 12 Oct, 2015 | PR Tips & Trends, Social Media Marketing
Faced with a dwindling user base, Twitter is set to launch a new product later this year which it hopes will engage more people with the use of large-scale photos and videos to highlight trending events. Dubbed “Project Lightning,” the microblogging site is adding a...
por PRGN Admin | 5 Oct, 2015 | PR Tips & Trends
Last week, I hosted a Webinar for public relations professionals throughout the world who are members of our Public Relations Global Network. The topic? Critical Thinking. Many of us, in any business, but perhaps especially in PR, fall into the day-to-day trap of...
por PRGN Admin | 28 Sep, 2015 | PR Tips & Trends
by Evelyn Holtzhausen President Elect, PRGN More years ago than I care to remember, when I was Cape Editor of the Sunday Times, I’d often receive a call from “head office” in Johannesburg requesting a “follow up” on a tip off or rumour that...
por PRGN Admin | 21 Sep, 2015 | PR Tips & Trends
Professional communicators usually have lots of stories to tell – I know I do. The trick is getting the right people to listen and getting them to act. One way to think of it is moving the audience from the story to the store. Often with digital marketing, the story...
