Brands often miss it even when the environment changes so radically and visibly around them. PRGN’s Philadelphia agency Buchanan Public Relations shows a few examples how bad timing or bad wording backfires when brands continue to communicate without caution in times of crisis.
Conversation Visibility: The New Competitive Advantage in an AI-Driven World
For years, companies have invested heavily in making themselves easy to find. They built better websites. Improved their SEO. Produced more content. Increased their advertising budgets. Expanded their social media presence. All worthwhile investments. But something...