Brands often miss it even when the environment changes so radically and visibly around them. PRGN’s Philadelphia agency Buchanan Public Relations shows a few examples how bad timing or bad wording backfires when brands continue to communicate without caution in times of crisis.
Why Health Communications Has Never Mattered More
We are living through an age of wealth when it comes to health information. That sounds like a good thing. And in many ways, it is. Patients are more informed, more curious and more empowered than ever before. People Google their symptoms before they see a doctor....