In today’s financial landscape, the importance of Environmental, Social, and Corporate Governance (ESG) is inevitably rising. In particular, Hong Kong has experienced a notable shift towards this trend, propelled by more stringent regulations. Nevertheless, a...
PR Tips & Trends
PR Agencies and Law Firms: New Allies in Corporate Crises
A few years ago, if a client was about to face a crisis, they would first call their preferred lawyer to arrange for an appropriate legal specialist who can conduct a situation analysis. Today, that is no longer necessary. The same lawyer would ask to involve...
Five Steps to Manage Client-Agency Relationships
All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client...
How a Values-Aligned Mission is Good for Business
Growing up in a small town on the Flathead Indian Reservation in Western Montana, I was lucky to be surrounded by a strong community, including the consolidated Salish and Kootenai Native American Tribes. The Tribes’ goal was for their community to succeed by leading...
How to Best Leverage Social Media to Reach B2B Decision-Makers
While the vast landscape of social media provides a multitude of opportunities for your business to connect with its audience, publishing content without a clear strategy won’t capture the attention of the ones who truly matter to your business. Successfully...
Steps to Avoid a PR Crisis When You Have a Corporate Crisis
It’s that moment when you realize that the situation could soon spin out of control. Something has happened within the organization, and only a few select people are aware of it for now. If, or indeed when, the news gets out, the information will spread fast, and...
Leadership Buy-In is Essential for PR and Communications Success
In the world of public relations and communications, having a seat at the table is essential, but who occupies that seat is equally critical. The active involvement of executive leaders and their understanding of the role of communication can significantly impact an...
5 PR Tools That Will Boost Your Communications Team’s Productivity
In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every...
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How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
PRGN Launches Health Practice Group to Meet Rising Global Demand for Health Communications
New group brings together more than 20 independent agencies across four continents, 11 languages and 93 health specialists LONDON / NEW YORK / BRUSSELS – The Public Relations Global Network (PRGN) announced the launch of its Health Practice Group, bringing together...
PRGN crea la región de América Latina ante la creciente influencia de sus mercados
Loreley Maldonado named first Regional Vice President for Latin America as PRGN creates distinct North American and Latin American regions in its global structure BRUSSELS / NEW YORK – The Public Relations Global Network (PRGN) announced today a regional restructure...
Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...

