As business owners, we preach the importance of recharging to our teams, yet we often fall short of doing it ourselves. Whether it’s vacation, sabbatical or parental leave, the idea of truly stepping away feels unrealistic. I’ve had to navigate this myself, stepping...
PRGN Presents Podcasts
Future-proof Your Sustainability Communication: 4 Key Elements for Your Team and Workflow
The European Union is getting serious about sustainability communication and reporting. And while some people and organizations are spending all their energy complaining, others are looking for solutions and relishing the challenge. I was more than happy to share my...
Nonprofit Social Media: Tips for Creating a Successful Campaign
Nonprofit outreach requires a strategic approach to create the right voice which will lead to the right result. Bringing Hope to the Family USA turned to The Hoyt Organization, Inc. (THO), the Los Angeles area PRGN member agency, to develop a strong digital presence...
Don’t Discount Creativity: The Business Case for Space + Place
Hang around board rooms and C-suites enough and you’ll start to notice some predictable trends. (This statement could take us in several directions, but for today, let’s focus on look and feel.) Most corporate offices are modern, uncluttered and functional. Maybe...
Navigating PR in an Election Year – The Political Minefield
As the United States gears up for another presidential election, the political landscape is more polarized than ever. This division extends beyond the ballot box, seeping into every aspect of public discourse and presenting unique challenges for businesses and...
People-Centric PR: Why Understanding Your Audience is Critical
When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications...
The Power of Cause Marketing
Cause marketing is a topic I’m incredibly passionate about, and it’s easily my favorite aspect of marketing and PR. I entered this industry because I love the psychology behind communications and marketing—figuring out what provokes someone to take action. Over time,...
What are the Practical and Ethical Implications of Gen AI
Gen AI, or Generative AI, with its sophisticated algorithms capable of producing entirely new, original content, is not just a theoretical concept. It’s a transformative tool that businesses, including my own at NettResults, are actively integrating into daily...
Sobre PRGN
PRGN reúne a las principales agencias independientes de relaciones públicas del mundo en una red global sólida y gestionada por sus propios miembros. Con más de 50 firmas cuidadosamente seleccionadas en seis continentes, combinamos un profundo conocimiento local con alcance global para conectar con los mercados, audiencias y conversaciones que realmente importan.
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Estudio PRGN Influence Insights
How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...
PRGN to Release Results of Second Annual Influence Insights Survey on May 13
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels — with sessions timed for audiences in EMEA, the Americas, and APAC The Public Relations Global Network will present the results of...
K+ Group se une a PRGN y amplía la presencia de la red global en Europa Central
Warsaw-based integrated communications agency adds strategic PR, digital and research capabilities to PRGN’s growing roster (WARSAW / BRUSSELS / NEW YORK, April 22, 2026) – The Public Relations Global Network (PRGN) announced today that K+ Group, a Warsaw-based...

