It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social...
Public Relations
Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration
Choosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship. For a deeper dive into the matter – and to get an authentic...
How to Launch a Public Affairs Campaign If Your Brand Has Never Done It Before
There’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends. Similarly, the decision for a...
Leadership & Communication: Purpose Begins at Home
The Covid-19 pandemic has undoubtedly left devastating effects on healthcare systems, businesses, and economies around the world. Many families lost their livelihoods and for some, even their loved ones. While the pandemic continues to hit many countries, it has also...
Top 10 Tactical Tools of Consumer PR
As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer...
ESG Based Investing Faces Fast Development in Singapore
In 2018, teenage Swedish environmental activist Greta Thunberg caused a worldwide sensation by protesting outside the Swedish parliament to raise awareness for climate change activism. Since then, a whole gamut of issues associated with the environment has constantly...
Harnessing the Untapped Marketing Power of Clubhouse
Clubhouse, the audio-only social media platform, is experiencing rapid growth and making headlines. Still, many marketers have yet to grasp the potential this brand-new platform offers. Clubhouse is an iOS-only app that allows users to listen to, participate in and...
Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?
Several years ago, an automobile insurance company came to our Miami PR Firm asking if we can market a bilingual literacy program for them. We were ecstatic! We had been trying to explain to several of our corporate clients the value of investing in Corporate Social...
Sobre PRGN
PRGN reúne a las principales agencias independientes de relaciones públicas del mundo en una red global sólida y gestionada por sus propios miembros. Con más de 50 firmas cuidadosamente seleccionadas en seis continentes, combinamos un profundo conocimiento local con alcance global para conectar con los mercados, audiencias y conversaciones que realmente importan.
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How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
PRGN Launches Health Practice Group to Meet Rising Global Demand for Health Communications
New group brings together more than 20 independent agencies across four continents, 11 languages and 93 health specialists LONDON / NEW YORK / BRUSSELS – The Public Relations Global Network (PRGN) announced the launch of its Health Practice Group, bringing together...
PRGN crea la región de América Latina ante la creciente influencia de sus mercados
Loreley Maldonado named first Regional Vice President for Latin America as PRGN creates distinct North American and Latin American regions in its global structure BRUSSELS / NEW YORK – The Public Relations Global Network (PRGN) announced today a regional restructure...
Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...

