por Alessandra Malvermi | 1 Sep, 2025 | AI in PR, Digital PR, Online PR, PR Tips & Trends, Public Relations, SEO
How Public Relations fuel online visibility and brand recognition in a digital ecosystem driven by algorithms and AI search Organic visibility is increasingly the reflection of a brand’s strong, authentic, and credible digital reputation. And it’s Public Relations...
por Alessandra Malvermi | 14 Nov, 2024 | Consumer Communications, Comunicación corporativa, Events, Relación con medios, PR Tips & Trends, Public Relations
Where ideas take shape: the beating heart of Italian communication Milan, with its innate vitality and role as the nerve center of the Italian economy, has emerged as the preferred home for numerous public relations agencies. This concentration of talent and expertise...
por Alessandra Malvermi | 18 Mar, 2024 | B2B Communications, Consumer Communications, Comunicación corporativa, Digital PR, Faces and Markets of PRGN, Relación con medios, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
Business environment in Italy Italy’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a...
por Alessandra Malvermi | 19 Jul, 2021 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations
A traditional communication tool ended up in the shadows, thanks to the advent of social media, but newsletters are back and are on the rise again. Newsletters are now seen as the most suitable strategy for effective communication with consumers, especially in times...
por Alessandra Malvermi | 26 Abr, 2021 | Consumer Communications, Comunicación corporativa, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that...
