por Philippe Eberhard | 10 Feb, 2025 | Consumer Communications, Comunicación corporativa, Faces and Markets of PRGN, Relación con medios, Online PR, PR Tips & Trends, Gestión de la reputación, Social media Management
Business environment in Switzerland Switzerland is in fact a country of four capitals: Geneva, home of private banks, fragrances and watches industries, multinationals, and international organisations; Berne, the political capital and seat of the country; Zurich, home...
por Toomas Kull | 11 Sep, 2023 | Comunicación corporativa, Crisis Communications, Relación con medios, PR Tips & Trends, Public Relations, Gestión de la reputación
It’s that moment when you realize that the situation could soon spin out of control. Something has happened within the organization, and only a few select people are aware of it for now. If, or indeed when, the news gets out, the information will spread fast, and...
por Etienne Vioget | 21 Ago, 2023 | B2B Communications, Comunicación corporativa, Corporate Social Responsibility, ESG Reporting, Investor relations, Measurement, PR Tips & Trends, Public Relations, Sustainability
The rise of ESG reporting Over the past few years, awareness around environmental, social, and governance (ESG) issues has been on the rise among consumers, investors, policymakers, and the media. As a result, there is increasing demand for companies to measure and...
por Toomas Kull | 9 Jun, 2020 | Coronavirus, PR Tips & Trends, Public Relations, Gestión de la reputación
Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots...
