por Nick Leighton | 17 Ene, 2022 | Crisis Communications, PR Tips & Trends, Public Relations, Gestión de la reputación
Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate. More and more, brands are seeing the impact of PR scandals and crises and how they impact their market positions. Depending on the circumstances, a crisis can cast a...
por Natalie Ghidotti | 12 Abr, 2021 | Coronavirus, Comunicación corporativa, Crisis Communications, PR Tips & Trends, Public Relations, Gestión de la reputación
Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in...
por PRGN Admin | 10 Mar, 2021 | Noticias, Public Relations
NEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove...
por Michelle Lyng | 15 Feb, 2021 | Coronavirus, Comunicación corporativa, Crisis Communications, PR Tips & Trends, PRGNfuture, Public Relations, Gestión de la reputación
It goes without saying that 2020 was a year we’d all rather forget. While the vaccine proliferation in many parts of the world offers a light at the end of the COVID tunnel, public relations professionals should keep five potential crises in the back of their mind as...
por Philip Hauserman | 18 Ene, 2021 | Coronavirus, Comunicación corporativa, Crisis Communications, PRGNfuture, Gestión de la reputación
What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two...
