por Stéphane Billiet | 11 May, 2020 | Coronavirus, Corporate Social Responsibility, Public Relations, Gestión de la reputación, Sustainability
Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche of good deeds and good intentions might be viewed as excessive by...
por PRGN Admin | 30 Nov, 2018 | PR Tips & Trends
As the end of 2018 quickly approaches, it has become more important than ever for Public Relations agencies to be available at anytime, anywhere, and devoted to the ultimate success of their clients, no matter what it takes. But, in this day and age, what does it...
por PRGN Admin | 5 Nov, 2018 | Current Events, PR Agency Interviews, PR Tips & Trends, Public Relations
Name: Márk Németh Title: Head of Consumer PRGN Agency: Goodwill Communications Years at your agency: 7 Why did you choose to enter PR? I was working as a journalist at a print business daily when the world financial crisis hit. The editorial staff shrank and I found I...
por PRGN Admin | 16 Jul, 2018 | Relación con medios, PR Tips & Trends, Public Relations
There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer. Today’s consumers are...
por PRGN Admin | 24 May, 2017 | Noticias
You always hear how important networking within your field is to finding a group of peers and mentors that can share experiences and best practices. The Fearey Group is lucky to get in-person access to more than 50 other independent agencies every year as a member of...
