por Danielle Dickinson | 27 Jul, 2023 | Comunicación corporativa, ESG Reporting, Events, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Gestión de la reputación, Sustainability
There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance (ESG) factors influence event planning. The triple bottom line leans into the impression a company...
por Leeza L. Hoyt, APR | 24 Jul, 2023 | Comunicación corporativa, Employer Branding, Investor relations, PR Tips & Trends, Public Relations, Gestión de la reputación
C-suite executives play a pivotal role in shaping an organization’s vision and strategy, and they rely on skilled communicators – such as their PR professionals or the chief communications officer – to translate their vision into impactful messaging to the...
por Sara Camp | 17 Jul, 2023 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management
No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to...
por Nick Leighton | 13 Jul, 2023 | Comunicación corporativa, Digital PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Gestión de la reputación
I had another opportunity to engage in a thought-provoking podcast conversation on PRGN Presents. Abbie Fink from HMA Public Relations and I delved into the ever-changing priorities in business and marketing. Recognizing the unprecedented economic environment and...
por Natalie Ghidotti | 10 Jul, 2023 | B2B Communications, Comunicación corporativa, Crisis Communications, Digital PR, Relación con medios, PR Tips & Trends, Public Relations, Gestión de la reputación
In a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly...
