por Andy See | 17 Ago, 2020 | Coronavirus, Public Relations, Gestión de la reputación, Sustainability
The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands...
por Teresa Kriegsman | 17 Ago, 2020 | Coronavirus, Public Relations, Gestión de la reputación, Sustainability
The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands...
por Alessandra Malvermi | 13 Jul, 2020 | PR Tips & Trends, Public Relations, Gestión de la reputación
The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern...
por Judy Kuramata | 6 Jul, 2020 | Coronavirus, Comunicación corporativa, PR Tips & Trends, Gestión de la reputación, Sustainability
The global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive. How has PR changed as a result? Can PR help in this situation?...
por Uwe Schmidt | 29 Jun, 2020 | B2B Communications, Comunicación corporativa, PR Tips & Trends, Real Estate Marketing
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of...