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Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

by Andy See | 17 Aug, 2020 | Coronavirus, Public Relations, Reputation Management, Sustainability

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands...

Being Purpose Driven: The New Imperative to Reinventing Businesses Post Covid-19

by Teresa Kriegsman | 17 Aug, 2020 | Coronavirus, Public Relations, Reputation Management, Sustainability

The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands...

Female leadership and PR: What have they in common?

by Alessandra Malvermi | 13 Jul, 2020 | PR Tips & Trends, Public Relations, Reputation Management

The most recent research studies on leadership share the image of a future increasingly characterized by skills that have socially and historically belonged to the females. The old “command-economy” mentality by Henry Ford is now outdated and overtaken by the modern...

How hospitality and leisure PR has changed under Covid-19

by Judy Kuramata | 6 Jul, 2020 | Coronavirus, Corporate Communications, PR Tips & Trends, Reputation Management, Sustainability

The global hospitality industry has been dealt a devastating blow by Covid-19. Most hotels and restaurants suddenly lost the majority of their customers and are struggling to keep their businesses alive. How has PR changed as a result? Can PR help in this situation?...

Real Estate Communications: Add Color to Concrete

by Uwe Schmidt | 29 Jun, 2020 | B2B Communications, Corporate Communications, PR Tips & Trends, Real Estate Marketing

PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of...
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