por PRGN Admin | 5 Nov, 2018 | Current Events, PR Agency Interviews, PR Tips & Trends, Public Relations
Name: Márk Németh Title: Head of Consumer PRGN Agency: Goodwill Communications Years at your agency: 7 Why did you choose to enter PR? I was working as a journalist at a print business daily when the world financial crisis hit. The editorial staff shrank and I found I...
por PRGN Admin | 31 Ago, 2018 | Relación con medios, PR Tips & Trends, Public Relations, Social Media Marketing
When it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating...
por PRGN Admin | 10 Ago, 2018 | PR Tips & Trends
We came from a world where selling a product or service was all about how you positioned yourself and how you ‘sold’ your company, through advertising, marketing and PR where you told people what you thought they should know about your product. It was really all about...
por PRGN Admin | 16 Jul, 2018 | Relación con medios, PR Tips & Trends, Public Relations
There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer. Today’s consumers are...
por PRGN Admin | 6 Mar, 2017 | PR Tips & Trends, Social Media Marketing
It is always easier to reach your destination when you know where you want to go. Social media editorial calendars can map your social media strategy down a successful path. Not convinced? Here are five reasons why social media editorial calendars work for us and why...
