por Valentina Giacaman | 28 Oct, 2025 | Español
Mi reciente participación en la reunión de agencias independientes de la red PRGN en Nairobi, Kenia, me ha inspirado a escribir este blog. Muchas veces, hacer una pausa te hace mirar desde otra perspectiva y te lleva a cambiar la narrativa. Mejor aún si es desde...
por Andy See | 28 Jun, 2021 | Comunicación corporativa, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Gestión de la reputación
At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However,...
por Uwe Schmidt | 29 Jun, 2020 | B2B Communications, Comunicación corporativa, PR Tips & Trends, Real Estate Marketing
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of...
por Bill Southard | 15 Jun, 2020 | Consumer Communications, Coronavirus, Gen-Z, PR Tips & Trends
There’s little question that businesses around the world have turned their attention to Generation Z, a group that is turning out to be far different than millennials and baby boomers. As such, internal marketing and communications departments as well as outside...
por Andy See | 16 Dic, 2019 | Public Relations
The marketplace has often been described as a war zone, and your communications plan has to win the battle for the attention of audiences and most importantly, their buy-in. As the new year approaches, many brands and organizations would be in the midst of planning...