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Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
Creating Successful Public Affairs Campaigns: The 5-Step Approach
Globally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even...
Some of the Worst Brand Messages in Covid-19 Times
Brands often miss it even when the environment changes so radically and visibly around them. PRGN’s Philadelphia agency Buchanan Public Relations shows a few examples how bad timing or bad wording backfires when brands continue to communicate without caution in times...
Social Media Tips to Navigate Virus Crisis
Change your social media strategy drastically when your environment is doing the same and is going for a crisis – says PRGN’s North Carolina agency, S&A Communications, in its latest blog piece. And offers the three key steps to help make the change in the right...
Social Platforms Speed Up in Times of Crisis
Social media platforms are taking advantage that Covid-19 is attracting record number of visitors to them. HMA Public Relations – PRGN’s founding member in Arizona – has taken a look at what innovations and socially responsible messages the platforms are airing at the...
How is Coronavirus Impacting Newsrooms?
Working with the media in times of a widespread crisis is tricky. Brands reaching out to journalists in the front line of the global pandemic must find the right tone and content. Three Box Strategic Communications, PRGN’s Dallas agency, tells how to engage with the...
Readers and writers, watch out for fake news in crisis
With Covid-19 dominating the media, Industrie-Contact, PRGN’s member agency in Germany, is taking a look at how readers – and writers – of news can stay away from fake news and keep mentally sound and focused. Critical skills in times of crisis. Read More