About PRGN
How Brands Are Building Trust in the Age of AI
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Insights
Employee Advocacy Can Improve PR
Today, more than ever, employee advocacy and PR are intrinsically linked, and a true connection is necessary when business objectives need to be met. When we talk about messages and communication with audiences, corporate image, the social networks, all this can be...
What is a PR Firm?
Public relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social...
Is a College Degree Necessary to Work in PR?
Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their...
Public Relations Global Network Adds PR Agency Offices in India and Georgia
The Castle Group expands and adds its Atlanta, Georgia team to PRGN; Mileage Communications grows its presence and adds its New Delhi, India location into the network NEW YORK - January 15, 2019– The Public Relations Global Network (PRGN) announced today that it has...
Keeping an eye on the competition
So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right places to...
Why should blogging be a part of your PR strategy?
Nowadays, PR is much more than media relations, press releases or launch events. PR becomes a modern combination of classical and new communication trends - integrated, 360 degree PR strategy including visuals, digital solutions, and, of course, blogging. Blogs fit...