About PRGN
How Brands Are Building Trust in the Age of AI
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Insights
Writing for impact in 2025
Even in the day and age of soundbites, reels and text messages, smart, long-form content remains a critical business strategy for organizations around the world. And while AI tools are changing the way people research, brainstorm and draft written pieces, the human...
Taiwan: Efficient Hub for Trade and Investment in East Asia
Business environment in Taiwan Renowned as a key player in the global economy, Taiwan stands as a highly developed and technologically advanced market. With its strategic location in East Asia, robust economy, and innovation-driven industries, Taiwan serves as a...
Experiential Marketing Adds Value to the MarCom Mix
After surviving the Covid-19 pandemic during which time there was no direct consumer engagement between brands and consumers, experiential marketing is back and stronger than ever. At Southard Communications and in partnership with BOOM Ventures, we believe the number...
Switzerland: Business-Friendly, Innovative, and Open to the World
Business environment in Switzerland Switzerland is in fact a country of four capitals: Geneva, home of private banks, fragrances and watches industries, multinationals, and international organisations; Berne, the political capital and seat of the country; Zurich, home...
Business Landscape of the Middle East: Navigating Steady Visions and Rapid Innovations
In the Middle East, the business landscape is profoundly shaped by a unique blend of long-term vision and rapid technological advancement. As countries like the United Arab Emirates (UAE) and Saudi Arabia celebrate decades of stability under dynastic governance, they...
New York: The City That Never Sleeps
Business environment in New York New York City is truly the city that never sleeps… literally. At any hour of the day or night you will see people walking the streets, eating, drinking and just enjoying the wonders of New York City. New York provides a great working...