Lucile Packard Children’s Hospital Stanford (LPCHS) is a leader in pediatric care in Silicon Valley and the San Francisco Bay Area. LPCHS hired LCI to promote the hospital’s renovation in 2017.
Strategies
LCI created an integrated communications campaign to engage the community and reinforce LPCHS’ standing as a leader in pediatric care. LCI reached out to general news, consumer media, national and local broadcast, hospital trades, healthcare reporters, “mommy bloggers,” family publications and philanthropy media. LCI also promoted “sneak peek” tours to showcase LPCHS’ unique attributes to the media.
Results
National media hits included CBS News and CBS Sunday Morning. The regional/local media coverage included KGO, KCBS, KPIX, KNTV, Comunidad de Valle, Asian Pacific America, Bay Area Focus, San Francisco Chronicle, San Jose Mercury News, Bay Area News Group, Bay Area Parent, Red Tricycle, and many more. Total media UVMs for the project exceeded 57 million.
Testimonial
“The LCI team brought wonderful energy and creativity to our long-term project. They delivered plenty of fresh ideas, coupled with persistence and determination, resulting in great PR!” – Samantha Beal, Lucile Packard Children’s Hospital Stanford
