Change your social media strategy drastically when your environment is doing the same and is going for a crisis – says PRGN’s North Carolina agency, S&A Communications, in its latest blog piece. And offers the three key steps to help make the change in the right direction.
Employees Are Trusted, So Why Aren’t They a Bigger Part of Brand Influence?
When organizations think about brand influence, attention often turns to external channels. Social media, earned media, influencers, and consumer advocacy tend to dominate conversations about how influence is built and maintained. Employees are rarely at the center of...