Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public...
Public Relations
Predicciones de PRGN para 2026 en relaciones públicas: el ROI, la IA y la autenticidad cobran protagonismo mientras las agencias se adaptan a cambios rápidos y a expectativas crecientes en todo el mundo.
Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public...
PR: The Strategic Lever to Position your Brand in Google and Gen-AI Searches
How Public Relations fuel online visibility and brand recognition in a digital ecosystem driven by algorithms and AI search Organic visibility is increasingly the reflection of a brand’s strong, authentic, and credible digital reputation. And it’s Public Relations...
Crisis as a Catalyst: Rethinking Crisis Response as a Strategic Reset
In the immediate aftermath of a crisis, the spotlight is bright and the timeline is unforgiving. The decisions made in those early hours shape public perception and set the tone for what comes next. Strong crisis communication doesn’t begin at the breaking point. It’s...
How Brand Influence is Different in Europe and the U.S.?
Key Takeaways for Communicators from the PRGN Influence Insights Global Survey PRGN’s recent global survey on brand influence highlights key differences between Europe and the United States that every communicator should be aware of. While customer loyalty is the most...
How The Brand Influence Equation Has Changed
What Today’s Brands Must Do to Stay Credible and Connected Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. The shift is being driven by rising expectations...
Trust, Digital Strategies and Customer Loyalty Drive Brand Influence
Survey conducted by Public Relations Global Network finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies NEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries...
Democracy, AI and the New Frontier of Public Affairs
2024 was an unprecedented year. Over two billion people across at least 50 countries were called to the polls—making it one of the most significant global democratic events in recent history. But beyond the numbers, something else shaped the political landscape: the...
Sobre PRGN
PRGN reúne a las principales agencias independientes de relaciones públicas del mundo en una red global sólida y gestionada por sus propios miembros. Con más de 50 firmas cuidadosamente seleccionadas en seis continentes, combinamos un profundo conocimiento local con alcance global para conectar con los mercados, audiencias y conversaciones que realmente importan.
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How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...
PRGN to Release Results of Second Annual Influence Insights Survey on May 13
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels — with sessions timed for audiences in EMEA, the Americas, and APAC The Public Relations Global Network will present the results of...
K+ Group se une a PRGN y amplía la presencia de la red global en Europa Central
Warsaw-based integrated communications agency adds strategic PR, digital and research capabilities to PRGN’s growing roster (WARSAW / BRUSSELS / NEW YORK, April 22, 2026) – The Public Relations Global Network (PRGN) announced today that K+ Group, a Warsaw-based...

