In a marketplace defined by disruption and accelerated change, leaders need more than hindsight—they need foresight. This blog builds on insights shared in the recent PRGN Presents podcast, offering a deeper dive into the trends shaping marketing and communications in...
Public Relations
PRGN 2026 PR Predictions: ROI, AI, and authenticity take center stage
Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public...
PRGN 2026 PR Predictions: ROI, AI, and authenticity take center stage as agencies adapt to rapid change and rising expectations worldwide
Each year, the Public Relations Global Network (PRGN) brings together insights from over 50 member agencies to forecast the trends shaping public relations and communications. The 2026 PR Predictions stands out for its clear message that the business of public...
PR: The Strategic Lever to Position your Brand in Google and Gen-AI Searches
How Public Relations fuel online visibility and brand recognition in a digital ecosystem driven by algorithms and AI search Organic visibility is increasingly the reflection of a brand’s strong, authentic, and credible digital reputation. And it’s Public Relations...
Crisis as a Catalyst: Rethinking Crisis Response as a Strategic Reset
In the immediate aftermath of a crisis, the spotlight is bright and the timeline is unforgiving. The decisions made in those early hours shape public perception and set the tone for what comes next. Strong crisis communication doesn’t begin at the breaking point. It’s...
How Brand Influence is Different in Europe and the U.S.?
Key Takeaways for Communicators from the PRGN Influence Insights Global Survey PRGN’s recent global survey on brand influence highlights key differences between Europe and the United States that every communicator should be aware of. While customer loyalty is the most...
How The Brand Influence Equation Has Changed
What Today’s Brands Must Do to Stay Credible and Connected Brand strategy is undergoing a transformation. Influence, once treated as a byproduct of visibility, has become the metric that defines long-term relevance. The shift is being driven by rising expectations...
Trust, Digital Strategies and Customer Loyalty Drive Brand Influence
Survey conducted by Public Relations Global Network finds business leaders view brand influence as increasingly important, with digital channels leading growth strategies NEW YORK / BRUSSELS – A new global survey of marketing and business leaders across 40 countries...
PRGN unites the world’s leading independent public relations agencies in one powerful, owner-led global network. With more than 50 hand-selected firms across six continents, we combine deep local expertise with global scale to connect to the markets, audiences and conversations that matter most.
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PRGN Influence Insights Survey
How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
PRGN Adds OVID Health as Specialist Healthcare Member Agency
UK-based firm joins the Public Relations Global Network, boosting patient-centered healthcare and life science communications expertise worldwide (LONDON / NEW YORK / BRUSSELS) – The Public Relations Global Network (PRGN) announced today that OVID Health, an...
PRGN Names Greenough Communications Its Boston Member
New agency strengthens PRGN’s U.S. bench in tech and healthcare as brands face faster reputation cycles and rising regulatory scrutiny (BOSTON / NEW YORK / BRUSSELS) – The Public Relations Global Network (PRGN) today announced that Greenough Communications has joined...
PRGN Adds New Member Agencies in Paris and Bogotá
Agence Profile and IDDEA Comunicaciones extend PRGN’s reach in Europe and South America (NEW YORK / LONDON) – The Public Relations Global Network (PRGN) announced today that it has added two new member agencies: Agence Profile in Paris, France, and IDDEA...

