por Brad Kostka | 20 Feb, 2023 | Comunicación corporativa, PR Tips & Trends, Public Relations
When it comes to marketing and PR, tactics often seem subjective. Everyone’s got an opinion on whether that advertising campaign was effective, or if this message would be best received by stakeholders. But when it comes to ROI in marketing, subjectivity gets tossed...
por Brad Kostka | 1 Ago, 2022 | Comunicación corporativa, Crisis Communications, Digital PR, PR Tips & Trends, Public Relations, Gestión de la reputación
As the global Covid-19 pandemic has so clearly demonstrated over the past few years, every organization—no matter its size or industry—is vulnerable to the ever-looming threat of a crisis. These threats can range from security breaches and product recalls, to natural...
por Brad Kostka | 4 May, 2022 | B2B Communications, Consumer Communications, Comunicación corporativa, Relación con medios, PR Tips & Trends, Public Relations
Every organization, business and brand relies heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. By leveraging the art of public relations (PR), brands gain access to a...
por Brad Kostka | 3 Ene, 2022 | B2B Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, SEO, Social Media Marketing
It’s no secret that mobile devices have taken the world by storm, with more people communicating and consuming content on them each day. In fact, the average person in the United States spends 5.4 hours on their mobile devices daily. However, this increased mobile...
