por Valentina Giacaman | 6 Jun, 2023 | Comunicación corporativa, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Gestión de la reputación, Sustainability
Until a few years ago, it was unthinkable for a brand to join and support a cause on purpose, because brands were expected to maintain neutrality and objectivity. It was a big No-No for brands to have an “opinion” on things like humans do, and corporate communications...
por Alessandra Malvermi | 26 Abr, 2021 | Consumer Communications, Comunicación corporativa, Employer Branding, PR Tips & Trends, Public Relations, Gestión de la reputación
“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that...
