por Andy See | 15 Ago, 2022 | Comunicación corporativa, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, PRGN30, Public Relations, Gestión de la reputación
It is without a doubt that businesses and brands need to reinvent and reimagine for the future marketplace. Today, the purpose agenda dominates discussions in boardrooms. Importantly, the ability to communicate our corporate purpose well is very rewarding as it helps...
por Alessandra Malvermi | 26 Abr, 2021 | Consumer Communications, Comunicación corporativa, Employer Branding, PR Tips & Trends, Public Relations, Gestión de la reputación
“Between saying and doing there is the sea,” says a well-known proverb. This quote can be applied to today’s brands as they are called to cross this sea and take their Corporate Social Responsibility strategy to a new level by developing brand activism strategies that...
por PRGN Admin | 30 Abr, 2018 | PR Tips & Trends
Back some years ago when many of us were ‘spring chickens’ one of the golden rules of PR was that companies did and should not have opinions on politics because they were corporate entities and not people. A few different techniques were used, but most of the time...
