The Power of Cause Marketing

Cause marketing is a topic I’m incredibly passionate about, and it’s easily my favorite aspect of marketing and PR. I entered this industry because I love the psychology behind communications and marketing—figuring out what provokes someone to take action. Over time,...
Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

Cause Related Marketing: Who Is It For And Why Should Your Company Invest In It?

Several years ago, an automobile insurance company came to our Miami PR Firm asking if we can market a bilingual literacy program for them. We were ecstatic! We had been trying to explain to several of our corporate clients the value of investing in Corporate Social...