por Shawn Jiang Xiaofeng | 5 Feb, 2024 | B2B Communications, Consumer Communications, Comunicación corporativa, Faces and Markets of PRGN, Relación con medios, PR Tips & Trends, Public Relations, Gestión de la reputación, Social media Management
Business environment in China China, with its vast geographical area and diverse development, offers immense opportunities for businesses. The Chinese market by GDP is as massive as the European Union, with territory twice the size of EU countries combined. From the...
por Gábor Jelinek | 11 Ene, 2024 | PR Tips & Trends, PRGN Presents Podcasts, Public Relations
Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. And while PRGN members share several millions of dollars’ worth of business every year, it’s important to...
por Amanda Hill | 16 Nov, 2023 | Consumer Communications, Comunicación corporativa, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Gestión de la reputación
Your audience’s attention is more fragmented than ever. We used to target seven touchpoints to reach the customer – now, it takes eight or nine. How do today’s PR teams keep up? Savvy PR leaders have learned to amplify their PR wins to get the biggest impact....
por PRGN Admin | 24 Oct, 2023 | B2B Communications, Consumer Communications, Comunicación corporativa, Employer Branding, Gen-Z, Investor relations, Relación con medios, Noticias, Online PR, Asuntos públicos, Public Relations, SEO, Social campaigns, Sustainability
The Public Relations Global Network (PRGN) announced winners of its 2023 Best Practice Awards at an awards gala ceremony held at the FANG Restaurant in San Francisco and attended by more than 30 member agencies from across the globe. In 2023, 37 PRGN member agencies...
por Brianne Murphy Miller | 25 Sep, 2023 | Comunicación corporativa, PR Tips & Trends, Public Relations, Gestión de la reputación
All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client...
