por Andy See | 9 Mar, 2023 | Comunicación corporativa, Corporate Social Responsibility, ESG Reporting, PR Tips & Trends, PRGN Presents Podcasts, PRGNfuture, Public Relations, Sustainability
We have seen so much change in recent years. The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to...
por Andy See | 15 Ago, 2022 | Comunicación corporativa, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, PRGN30, Public Relations, Gestión de la reputación
It is without a doubt that businesses and brands need to reinvent and reimagine for the future marketplace. Today, the purpose agenda dominates discussions in boardrooms. Importantly, the ability to communicate our corporate purpose well is very rewarding as it helps...
por Andy See | 13 Sep, 2021 | Comunicación corporativa, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Gestión de la reputación
The Covid-19 pandemic has undoubtedly left devastating effects on healthcare systems, businesses, and economies around the world. Many families lost their livelihoods and for some, even their loved ones. While the pandemic continues to hit many countries, it has also...
por Andy See | 28 Jun, 2021 | Comunicación corporativa, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Gestión de la reputación
At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However,...
por Andy See | 12 Oct, 2020 | Comunicación corporativa, PR Tips & Trends, PRGNfuture, Public Relations, Gestión de la reputación
We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what...