por Kate Alexander | 17 Abr, 2023 | Comunicación corporativa, Crisis Communications, PR Tips & Trends, Public Relations, Gestión de la reputación
Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company. A board’s lack of understanding of the technology landscape can...
por Nick Leighton | 6 Abr, 2023 | Comunicación corporativa, Crisis Communications, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Gestión de la reputación
When a crisis hits a business and affects its reputation, the response must be prompt, transparent, and effective. Here are the most important things a business should do when a crisis hits the media, affecting its reputation. Firstly, a business should acknowledge...
por Leeza L. Hoyt, APR | 3 Abr, 2023 | Consumer Communications, Comunicación corporativa, Digital PR, Online PR, PR Tips & Trends, Public Relations, SEO, Social media Management
In today’s economic environment, every company is looking for ways to improve efficiency, cut costs and pack the new business pipeline. For savvy C-suite executives, public relations is a key component to building the right personality for their brand. As a result, it...
por Andy See | 9 Mar, 2023 | Comunicación corporativa, Corporate Social Responsibility, ESG Reporting, PR Tips & Trends, PRGN Presents Podcasts, PRGNfuture, Public Relations, Sustainability
We have seen so much change in recent years. The world has rapidly shifted towards digital, and Industry 4.0 is sweeping across value chains of most if not all economic sectors. The age of PR (or Public Relations) 4.0 has arrived together with the massive shift to...
por Natalie Ghidotti | 6 Mar, 2023 | Consumer Communications, Digital PR, Relación con medios, PR Tips & Trends, Public Relations, Gestión de la reputación
For thousands of years, humankind has chronicled stories to learn from and teach others, and it is through the recounting of these stories that lessons have been passed down for generations. As a species, we have progressed greatly from those early days and technology...
