por Natalie Ghidotti | 21 Nov, 2022 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an...
por Boh Tiong Yap | 31 Oct, 2022 | Comunicación corporativa, Corporate Social Responsibility, Crisis Communications, PR Tips & Trends, PRGN30, Public Relations, Gestión de la reputación
One of three tenets upon which Mileage Communications was built, and which guides interaction with clients, partners, staff, vendors, the media and other stakeholders, is observing integrity. Integrity refers to being honest, reliable, and trustworthy. It is about...
por Valentina Giacaman | 26 Sep, 2022 | B2B Communications, Consumer Communications, Comunicación corporativa, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Gestión de la reputación, Social campaigns
The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on...
por Amanda Hill | 12 Sep, 2022 | Comunicación corporativa, PR Tips & Trends, PRGN30, Public Relations, Gestión de la reputación
In 2019, I wrote a piece for Forbes called “Don’t Go Dark in a Downturn.” In the article, I shared how to leverage marketing and PR during enduring times, such as a recession. Luckily, the advice still held true for 2020 and beyond. Brands need marketing momentum to...
por Brad Kostka | 1 Ago, 2022 | Comunicación corporativa, Crisis Communications, Digital PR, PR Tips & Trends, Public Relations, Gestión de la reputación
As the global Covid-19 pandemic has so clearly demonstrated over the past few years, every organization—no matter its size or industry—is vulnerable to the ever-looming threat of a crisis. These threats can range from security breaches and product recalls, to natural...
