Public relations is thriving – and evolving in exciting ways. It’s a great time to be in the business. At its core, our work is unchanging: actively pursuing relationships – shaping them, building them and maintaining them. That will always be front and center. But...
PR Tips & Trends
A genuine approach: positive impact lobbying – and why clients should care…?
The worldwide image of business lobbyists is rather negative: they fight to defend only their companies’ interests; they mobilize their energy to keep a status quo when the world is requesting changes; they act in the shadow. But this aversion to lobbying is not a...
Communication Agencies and Law Firms: the new allies in business crises
In an era of corporate reputation coming under close scrutiny from an increasing number of directions, strategic communications agencies – at least the ones staffed with experienced communications professionals and former journalists and capable to support companies...
More than office décor: Five PR awards programs that will make your agency stand out
Let’s face it – most PR pros aren’t in it for the awards… but they sure are nice. Besides adding statues and plaques to your office shelf, PR industry awards present excellent opportunities for agencies to analyze their work, receive feedback from peers, evaluate...
Real Estate Public Relations: The Five-Step Process that Creates a Successful Program
There is no question that real estate is an exciting industry. It shapes our cities, creates places for us to shop, work and even shapes the places we take our children to play. As a result, to be involved in the development of new projects – and see them rise out of...
How To Lead A Team: Perspectives From A PR Firm
Being a local boutique PR agency in Malaysia, we do face a fair bit of challenges in terms of recruiting, retaining and most importantly, inspiring a team. After all, we lack the financial and human resource support that an international agency may have. However, over...
How to choose the best PR agencies in Europe
Variety is the spice of Europe Europe is the continent of variety: language, habits and cultural sensitivities vary enormously, sometimes even within single countries! My own country Belgium being a prime example, a uniform approach does not work for both the...
Five key learnings from social media crisis
In today’s world, there’s no escaping social media – especially when it comes to crisis communications. I can say this with authority since 99.9 percent of the crises we’ve managed in the past few years have involved one platform or another. Facebook, Twitter,...
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PRGN unites the world’s leading independent public relations agencies in one powerful, owner-led global network. With more than 50 hand-selected firms across six continents, we combine deep local expertise with global scale to connect to the markets, audiences and conversations that matter most.
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PRGN Influence Insights Survey
How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...
PRGN to Release Results of Second Annual Influence Insights Survey on May 13
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels — with sessions timed for audiences in EMEA, the Americas, and APAC The Public Relations Global Network will present the results of...
K+ Group Joins PRGN, Expanding Global Network’s Presence in Central Europe
Warsaw-based integrated communications agency adds strategic PR, digital and research capabilities to PRGN’s growing roster (WARSAW / BRUSSELS / NEW YORK, April 22, 2026) – The Public Relations Global Network (PRGN) announced today that K+ Group, a Warsaw-based...

