As Day Follows Night – The View From London
By Sara Pearson, Spider PR Limited, London...
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By Sara Pearson, Spider PR Limited, London...
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Continue ReadingHowever, there is still a lot of confusion around the definition of storytelling that, just to clarify, does not consist in communicating the chronological history of a brand or product. Storytelling aims at creating a narrative universe around them while generating value that can be identity-making, social or economic....
Continue ReadingThe recent acquisition of Starwood Hotels & Resorts Worldwide by Marriott International may have stunned the hospitality industry but it was not totally unexpected to me....
Continue ReadingAtrás quedaron los tiempos en que las empresas creían que no era necesario comunicar. Hoy los clientes y usuarios exigen saberlo todo y en tiempo real. Lo mismo pasa con las personas: un ejecutivo podría sostener una reunión con un político y, aunque sea privada y en su casa, podría filtrarse a las pocas horas....
Continue ReadingGone are the days when companies thought it was not necessary to communicate. Today clients and users demand to know everything in real time. The same happens with people: an executive could hold a meeting with a politician even privately at his home and this could be leaked within a few hours....
Continue ReadingThe Public Relations Global Network recently had nearly 30 agencies attend its twice-yearly international conference in Dubai representing more than 15 countries and 7 states in the U.S. The conference identified several trends in the global communications marketplace that are worth noting. Some of these takeaways include:...
Continue Reading“It takes a whole life to build a reputation. It takes a moment to destroy it”....
Continue Reading“A costruire una reputazione occorre una vita. A distruggerla basta un attimo”....
Continue ReadingI attended the recent Forum on Global Leadership, hosted by the U.S. Global Leadership Coalition....
Continue ReadingFaced with a dwindling user base, Twitter is set to launch a new product later this year which it hopes will engage more people with the use of large-scale photos and videos to highlight trending events....
Continue ReadingLast week, I hosted a Webinar for public relations professionals throughout the world who are members of our Public Relations Global Network. The topic? Critical Thinking....
Continue ReadingMore years ago than I care to remember, when I was Cape Editor of the Sunday Times, I’d often receive a call from “head office” in Johannesburg requesting a “follow up” on a tip off or rumour that some celebrity or other had been seen swanning around Cape Town....
Continue ReadingProfessional communicators usually have lots of stories to tell – I know I do. The trick is getting the right people to listen and getting them to act. One way to think of it is moving the audience from the story to the store....
Continue Reading2015 has been the year of a leap forward in content marketing. During the last few years, digital marketing and communications have evolved intensely and interestingly towards techniques centered on the production of quality content. The core issue in this trend is about adapting to the digital environment where users can easily choose whatever they want....
Continue ReadingFrom the invention of the wheel to the invention of the computer, technological progress never stopped redefining the concept of proximity. Thanks to the Internet, the communications society – at least in its technological dimension -, has become a reality. As a matter of fact, the millions of connected devices circulating in the world: Smartphones, computers,...
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