About PRGN
How Brands Are Building Trust in the Age of AI
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Insights
5 Reasons Your Media Pitches Are Getting No Response
With earned media playing an increasingly important role in content-sharing, media relations remains a crucial element of public relations. But media pitching is highly challenging. Some surveys suggest that 95 percent of pitches never get a media response. Here are...
Ten Questions With Brianne Murphy Miller
Name: Brianne Murphy Miller Title: Director PRGN agency: Landis Communications Inc Location: San Francisco, USA Years at the agency: 20 years (!) 1. What did you do before PR? : I've worked at start-ups (all failed - very Silicon Valley), publishing (Glamour and...
What to do When Your Spokesperson Makes a Mistake
We’ve all seen it on the news. The spokesperson heads to the microphone, reads a statement, then begins taking questions. Then, we notice something. He or she makes a mistake. Whether your spokesperson starts speaking off-topic, becomes a “deer in the headlights” or...
Top Five Things to Know about Managing a Crisis on Social Media
Just as social media has changed everything about communications and marketing, it’s taken the practice of crisis management to new heights. The immediacy of channels such as Twitter, Facebook, Instagram and others make managing a crisis even more difficult,...
The Latest on Flying Cars. Your Commute is going UP
Think you will ever ride in a flying car? Check out the latest on Flying Cars from David Fuscus of Xenophon Strategies, PRGN's Washington, DC member. https://tinyurl.com/y9kn7pw3
Ten Questions With Nick Miles
Name: Nick Miles Title: Senior Consultant PRGN Agency: Cabinet Privé de Conseils Location: Geneva, Switzerland Years at the Agency: 6 years, 9 months 1. Where did you grow up?: Philippines, Hong Kong, Zimbabwe, Japan, UK, and Singapore. 2. Why did you move to Geneva?:...