About PRGN
How Brands Are Building Trust in the Age of AI
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Insights
Sustainability Awards Offer Important Guidance for Companies and Stakeholders
Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies...
Italy – Empowering Innovation with Food, Design, Fashion and Tech
Business environment in Italy Italy’s business landscape blends tradition with innovation, anchored by SMEs and complemented by multinational branches, notably in Milan and Rome. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a...
PRGN Adds Aspekta AB in Sweden, Expands Capabilities in Europe’s Nordic Region
Enhancing its capabilities in Europe’s Nordic Region, the Public Relations Global Network (PRGN) announced today it has added independent Sweden-based Aspekta AB to its global network. “The addition of Aspekta not only further expands PRGN’s global footprint, but also...
Malaysia – The Future-Forward and Business Ready Market
Business environment in Malaysia Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries. Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and...
Embracing AI in Public Relations: A New Frontier
In the world of public relations and marketing, Artificial Intelligence (AI) is no longer a futuristic concept but a present reality. With AI tools like ChatGPT, the industry has witnessed a paradigm shift in how communication strategies are developed and...
The ESG Revolutionaries: Meet Five Innovators Building a Better Sustainable Future
In a world increasingly aware of The urgent need for environmental preservation and social responsibility, businesses and organizations are stepping up to implement pioneering initiatives that go beyond profit-making. Embracing Environmental, Social, and Governance...