por Marisa Toro | 13 Feb, 2025 | Español
En el mundo empresarial y ejecutivo, la reputación es un activo invaluable. No se cuestiona que este intangible impacta en la cuenta de resultados de negocio. Un caso judicial con impacto público puede representar una amenaza significativa para la imagen de una...
por Brad Kostka | 28 Ago, 2023 | AI in PR, Digital PR, Measurement, Relación con medios, Online PR, PR Tips & Trends, Public Relations, Gestión de la reputación, Social media Management
In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every...
por Natalie Ghidotti | 7 Ago, 2023 | Comunicación corporativa, Crisis Communications, Digital PR, Measurement, Online PR, PR Tips & Trends, Public Relations, Gestión de la reputación, Social media Management
In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of...
por Sara Camp | 17 Jul, 2023 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management
No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to...
por Frédéric Francois | 3 Jul, 2023 | Comunicación corporativa, Corporate Social Responsibility, Digital PR, PR Tips & Trends, Public Relations, Gestión de la reputación
Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is...
