by Marisa Toro | 13 Feb, 2025 | Español
En el mundo empresarial y ejecutivo, la reputación es un activo invaluable. No se cuestiona que este intangible impacta en la cuenta de resultados de negocio. Un caso judicial con impacto público puede representar una amenaza significativa para la imagen de una...
by Brad Kostka | 28 Aug, 2023 | AI in PR, Digital PR, Measurement, Media Relations, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every...
by Natalie Ghidotti | 7 Aug, 2023 | Corporate Communications, Crisis Communications, Digital PR, Measurement, Online PR, PR Tips & Trends, Public Relations, Reputation Management, Social media Management
In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of...
by Sara Camp | 17 Jul, 2023 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management
No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to...
by Frédéric Francois | 3 Jul, 2023 | Corporate Communications, Corporate Social Responsibility, Digital PR, PR Tips & Trends, Public Relations, Reputation Management
Both for in-house communications teams and PR agencies, it is not uncommon to face a mid-year reduction in the communications budget. The cuts can be a result of various causes, such as economic conditions, a shifting focus or a strategy review. When it happens it is...
