por Brianne Murphy Miller | 29 Nov, 2021 | Consumer Communications, Comunicación corporativa, PR Tips & Trends, Public Relations
You’ve taken the deep dive and designed a PR campaign that you hope will advance your goals. You’ve planned, organized the team and rallied stakeholders. That’s a lot of work. For what? That’s right. Begin with the end in mind! Here are five outcomes you...
por Robert Bauer | 8 Nov, 2021 | Comunicación corporativa, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Gestión de la reputación, Social campaigns
More and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow. It is not just a matter of “good consciousness”, but rather a step that is quite logical and well based in human everyday experience: Sooner...
por Frédéric Francois | 1 Nov, 2021 | Comunicación corporativa, Relación con medios, PR Tips & Trends, Public Relations, Gestión de la reputación
It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social...
por Alexandra Dinita | 18 Oct, 2021 | Comunicación corporativa, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Gestión de la reputación
Choosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship. For a deeper dive into the matter – and to get an authentic...
por Mark Hazlin | 4 Oct, 2021 | Comunicación corporativa, PR Tips & Trends, Asuntos públicos, Public Relations
There’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends. Similarly, the decision for a...
