por Philip Hauserman | 18 Ene, 2021 | Coronavirus, Comunicación corporativa, Crisis Communications, PRGNfuture, Reputation Management
What a year. 2020 might as well have been “the year of crisis.” Or maybe it was just one big 365-day crisis. It certainly felt like it, as The Castle Group’s crisis communications practice managed more than 100 crises for 57 clients in 19 states and two...
por C.L. Conroy | 13 Ene, 2021 | Comunicación corporativa, Corporate Social Responsibility, Digital PR, PR Tips & Trends, PRGNfuture, Public Relations
As we look forward to this new year of 2021, what do companies need to do to move their brand forward and increase the bottom line? As members of the Public Relations Global Network (PRGN), we are all given this challenge by our clients regularly. Of course, the...
por Blake Lewis III | 5 Ene, 2021 | Comunicación corporativa, Crisis Communications, PR Tips & Trends, PRGNfuture, Public Relations
For most business leaders, 2020 almost certainly will be viewed similarly to sports accomplishments that include asterisks to denote records set under questionable circumstances. Yet, many of us as senior communications advisers are wired for this time in history....
por Valentina Giacaman | 23 Nov, 2020 | B2B Communications, Comunicación corporativa, Investor relations, PR Tips & Trends, Reputation Management, Sustainability
Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again. How can publicly traded companies –...
por Judy Kuramata | 17 Nov, 2020 | Consumer Communications, Coronavirus, PR Tips & Trends, PRGNfuture, Sustainability
As the Covid-19 pandemic continues to rage on, the world is learning how to cope with it and businesses are looking for new opportunities the crisis presents. In the travel and leisure industry – my closer area of expertise – professionals are already brainstorming...
