por Valentina Giacaman | 23 Nov, 2020 | B2B Communications, Comunicación corporativa, Investor relations, PR Tips & Trends, Gestión de la reputación, Sustainability
Corporate stocks have seen a rollercoaster year due to Covid-19, political turmoil and social unrest all impacting market sentiments. And now news on the vaccines have arrived and are spreading hope on the stock markets again. How can publicly traded companies –...
por Judy Kuramata | 17 Nov, 2020 | Consumer Communications, Coronavirus, PR Tips & Trends, PRGNfuture, Sustainability
As the Covid-19 pandemic continues to rage on, the world is learning how to cope with it and businesses are looking for new opportunities the crisis presents. In the travel and leisure industry – my closer area of expertise – professionals are already brainstorming...
por Natalie Ghidotti | 9 Nov, 2020 | Digital PR, Online PR, PR Tips & Trends, Social Media Marketing
Successful content marketing takes time and energy and let’s be honest, as you begin to develop your strategy, you simply can’t do everything at once. Writing a daily or even weekly blog may seem simple at first, but when you add keyword research, interviews,...
por Andy See | 12 Oct, 2020 | Comunicación corporativa, PR Tips & Trends, PRGNfuture, Public Relations, Gestión de la reputación
We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what...
por Lynn Erasmus | 31 Ago, 2020 | Digital PR, Online PR, PR Tips & Trends, PRGNfuture, Public Relations, SEO
Digital PR is simply the evolution of what has until now been known as “traditional” PR. It’s the opportunity to step away from the credibility crises that traditional PR practitioners have had to face so often in the past with new-age tools and tactics that are...