por Nick Leighton | 17 Ene, 2022 | Crisis Communications, PR Tips & Trends, Public Relations, Gestión de la reputación
Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate. More and more, brands are seeing the impact of PR scandals and crises and how they impact their market positions. Depending on the circumstances, a crisis can cast a...
por Gábor Jelinek | 13 Dic, 2021 | Employer Branding, PR Tips & Trends, PRGNfuture, Public Relations
What a year! After 2020 wiped out all the plans people, companies, organizations and governments had made for that year, 2021 continued to surprise us in both good and bad ways. Worldwide rollout of vaccination; bullish stock markets; tourists in space, former...
por Brianne Murphy Miller | 29 Nov, 2021 | Consumer Communications, Comunicación corporativa, PR Tips & Trends, Public Relations
You’ve taken the deep dive and designed a PR campaign that you hope will advance your goals. You’ve planned, organized the team and rallied stakeholders. That’s a lot of work. For what? That’s right. Begin with the end in mind! Here are five outcomes you...
por Robert Bauer | 8 Nov, 2021 | Comunicación corporativa, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Gestión de la reputación, Social campaigns
More and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow. It is not just a matter of “good consciousness”, but rather a step that is quite logical and well based in human everyday experience: Sooner...
por Frédéric Francois | 1 Nov, 2021 | Comunicación corporativa, Relación con medios, PR Tips & Trends, Public Relations, Gestión de la reputación
It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social...
