por Alessandra Malvermi | 6 Abr, 2022 | Comunicación corporativa, Crisis Communications, Relación con medios, PR Tips & Trends, Public Relations
Even managers most prepared to speak in public and to meet the most varied stakeholders are often reluctant to speak with the media and do not know what to do when invited to give a media interview. Whether the interview is a first time or an already familiar...
por Brad Kostka | 14 Mar, 2022 | Comunicación corporativa, PR Tips & Trends, Public Relations, Gestión de la reputación
Congratulations! You’ve been selected to present a keynote speech on your area of expertise. Now comes the hard part — developing a presentation that will effectively engage and resonate with your audience. Whether you’re presenting to an audience of 25 or 2,500,...
por Mark Hazlin | 9 Mar, 2022 | B2B Communications, Comunicación corporativa, ESG Reporting, Investor relations, PR Tips & Trends, Public Relations, Gestión de la reputación, Sustainability
One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree. New blockchain...
por Nick Leighton | 17 Ene, 2022 | Crisis Communications, PR Tips & Trends, Public Relations, Gestión de la reputación
Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate. More and more, brands are seeing the impact of PR scandals and crises and how they impact their market positions. Depending on the circumstances, a crisis can cast a...
por Robert Bauer | 8 Nov, 2021 | Comunicación corporativa, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Gestión de la reputación, Social campaigns
More and more enterprises acknowledge their responsibility to share their profits with the society in which they work and grow. It is not just a matter of “good consciousness”, but rather a step that is quite logical and well based in human everyday experience: Sooner...
