Good crisis communications planning starts with base fundamentals – assessing areas of risk, preparing your organization including effective policies and solid messaging and narrative that defines the organization and its values. Check out Xenophon CEO David Fuscus’s newest blog post: Key Fundamentals of Crisis Communication Plans.
Influence isn’t a communications tactic. It’s an organizational strategy.
For years, organizations have measured success by what people know about them: brand awareness, impressions, media coverage, and website traffic. And although these metrics still matter, they are no longer enough. Today’s business environment demands something...