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PR Tips & Trends

Five Tips for Giving Media Interviews

Even managers most prepared to speak in public and to meet the most varied stakeholders are often reluctant to speak with the media and do not know what to do when invited to give a media interview.  Whether the interview is a first time or an already familiar...

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Using Blockchain for ESG to Build Trust

One of the primary problems with ESG reporting is trust. Because there are no universal standards by which companies report their sustainability efforts, investors and stakeholders must rely on the word of the reporting company to a significant degree.  New blockchain...

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Top 5 Corporate Crises in 2021 to Learn From

Remember the saying “There’s no such thing as bad publicity?” Well, that’s not entirely accurate. More and more, brands are seeing the impact of PR scandals and crises and how they impact their market positions. Depending on the circumstances, a crisis can cast a...

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