For the modern business, social media is an essential tool that makes it possible to connect with your target audience in the very place where they are choosing to spend their time. There are many benefits of using social media for business including building brand...
PR Tips & Trends
Launching a New Company? Make Sure PR is in your Toolbox
You’ve got the idea. Your business plan is in place. The financing is ready to roll. Now you’re ready to launch. Let the media tour begin, right? Wrong. In today’s world, launching a new company isn’t just a news release or even a media tour. There are simply too many...
Do’s and Don’ts of Using Social Media to Pitch Journalists
For PR pros, social media is more than just memes and foodie videos – it’s a valuable tool for connecting your brand with the media. You can be just 140 characters away from your next media placement if you follow this list of do’s and don’ts. Do 1. Watch the...
How Social Influencers Shape Communication Trends?
Hungary’s media consumption is rapidly shifting towards social media. And so much so that the king of all media, television – which has survived all major media transformations so far – is now being dethroned by young video makers of YouTube. By 2017, advertising...
The Importance of a Good Crisis Management Plan – And How to Get Started
Imagine this: You get an unexpected call in the middle of the day. Your company’s network has experienced a data breach and information for thousands of customers is now susceptible to hackers. You don’t know all the details yet, but the local news has gotten wind of...
Crisis Communication & Hurricanes
At Xenophon Strategies, we’ve handled crisis communication on 13 major hurricanes for a variety of clients. Check out the new blog post on communications lessons hurricanes have to teach from David Fuscus. From planning to execution, getting ready for a natural...
Top Three Venues for a Press Conference in Washington, D.C.
Every day in Washington, there are dozens–or maybe hundreds–of press conferences. The grand staircase at the Capitol building is a popular spot, as is the iconic entrance to the Supreme Court after a key ruling. The White House Rose Garden is, perhaps, the...
5 quick tips for your next Out of Office (OOO) message
Holiday season means days away from the office for partners, clients and employees – and it means a lot of Out of Office (OOO) messages, delivered automatically to your mail inbox. Some of them are useful, some funny, some are mysteries; it all depends on what you...
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PRGN unites the world’s leading independent public relations agencies in one powerful, owner-led global network. With more than 50 hand-selected firms across six continents, we combine deep local expertise with global scale to connect to the markets, audiences and conversations that matter most.
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PRGN Influence Insights Survey
How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...
PRGN to Release Results of Second Annual Influence Insights Survey on May 13
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels — with sessions timed for audiences in EMEA, the Americas, and APAC The Public Relations Global Network will present the results of...
K+ Group Joins PRGN, Expanding Global Network’s Presence in Central Europe
Warsaw-based integrated communications agency adds strategic PR, digital and research capabilities to PRGN’s growing roster (WARSAW / BRUSSELS / NEW YORK, April 22, 2026) – The Public Relations Global Network (PRGN) announced today that K+ Group, a Warsaw-based...

