For the past 25 years, David Fuscus of Xenophon Strategies has worked on hurricances, plane crashes, earthquakes, tornado and other disasters. Hurricane Irma is the scariest one of them all. He has just published A How to Help Guide by a Crisis Communications Pro based on his experiences and learning what works and what doesn’t. Please read, share and help. http://tinyurl.com/y8bxb4hs
Trust and Reputation Drive Brand Influence, But Are You Measuring What Matters?
Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing what matters. The measures that are...

