Social media is no longer the territory of the millennial. Today, consumers ranging from 14 to 65+ and beyond (to infinity!!) are active across the various platforms on a daily basis. In the current climate it wouldn’t be out of order to assume that your audience is using social media in one way or another, and...
Continue ReadingMedia relations is our bread and butter in the PR industry. There’s nothing better than a well-placed media hit that’s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many brands to tackle multiple markets at once, honing the perfect media pitch can be...
Continue ReadingRecently, Hong Kong Observatory announced a move with World Meteorological Organization (WMO) to rename four typhoons that caused human casualties and economic loss in Hong Kong and other South China Sea regions. The renaming of these typhoons was an act of rebranding, designed to raise more public awareness about the cause of the disasters, and to...
Continue ReadingIf you’ve never had a client ask you to lower your fees, you are one of the lucky PR professionals! For the rest of us, here are 5 tactics you can try the next time a client mentions budget cuts....
Continue ReadingWhen it comes to public relations, the best-kept secrets are those protected by the PRSA Code of Ethics. This means PR professionals will keep proprietary information proprietary and would rather go to jail before disclosing business secrets....
Continue ReadingAnytime a company expands their marketing outreach efforts, no doubt there will be a great deal of discussion on which way to go. Should we hire a public relations/social media firm? Perhaps we should investigate hiring a freelancer? What about keeping it all in-house?...
Continue ReadingThe great digital transformation and Fourth Industrial Revolution we are seeing in large companies around the world is no longer confined to just mega-corporations and conglomerates. In Chile, many companies—both large and small—are in the midst of this great change....
Continue ReadingYelp, Trip Advisor, Glassdoor, Amazon and hundreds of other sites invite customer reviews on products, businesses and services. Less than stellar reviews can have a real financial impact on your business. According to Web Republic, products with positive reviews sell 200% more than those with no reviews. So how do you influence your customers to provide...
Continue ReadingBy Valentina Giacaman Hazboun, RumboCierto Strategic Communication, Santiago de Chile...
Continue ReadingBy Abbie S. Fink, HMA Public Relations, Phoenix, Arizona...
Continue ReadingBy Valentina Giacaman Hazboun, RumboCierto Strategic Communication, Santiago de Chile...
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