Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes....
Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant...
Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing...
From podcasts to Clubhouse, new communication trends are putting oral culture back at the center of communications and public relations. With around two million users worldwide in January and around 50,000 users in Italy just weeks after its arrival in our country,...
Successful content marketing takes time and energy and let’s be honest, as you begin to develop your strategy, you simply can’t do everything at once. Writing a daily or even weekly blog may seem simple at first, but when you add keyword research, interviews,...
There’s been no shortage of discussion about social media’s seemingly endless potential to bring people closer together. Clearly, it is a powerful tool that can efficiently provide information to the masses and create stronger bonds in any number of communities....
As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they’re doing, why they’re doing it, and how it’s performing. Based on our many client interactions on the topic, here are three common social media mistakes...
When it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating...
PRGN unites the world’s leading independent public relations agencies in one powerful, owner-led global network. With more than 50 hand-selected firms across six continents, we combine deep local expertise with global scale to connect to the markets, audiences and conversations that matter most.
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
The Public Relations Global Network (PRGN) proudly announces the winners of the 2025 Best Practice Awards, held at The Atrium of the Karen Blixen Coffee Garden in Nairobi, Kenya, on October 23, 2025. The awards gala was attended by delegates of member agencies from...
The conference draws PR professionals from the Americas, APAC and EMEA, offering a stage for dialogue, collaboration and innovation in the global communications arena Nairobi, Kenya — The Public Relations Global Network (PRGN), one of the world’s top public relations...
Global network of independent PR agencies sets course for future at Nairobi member conference BRUSSELS/NEW YORK — The Public Relations Global Network (PRGN), one of the world’s largest groups of independent public relations agencies, will welcome a new leadership team...
