As a PR firm, we counsel clients on social media best practices, helping them to take a fresh look at what they’re doing, why they’re doing it, and how it’s performing. Based on our many client interactions on the topic, here are three common social media mistakes companies make, and tips for avoiding them. Having … Read More
Hilary Allard is the Executive Vice President at The Castle Group, a Boston-based certified woman-owned agency providing public relations, event management, social media and crisis communications services to clients, with particular expertise in financial and professional services, education, healthcare, consumer and nonprofits. In addition to directing strategy for a number of accounts, Hilary manages PR team operations and is immersed in agency business development and marketing. She is a frequent speaker on social media best practices to business associations.